J.C. Penney gets loose

I'm in complete shock over J.C. Penney's new ad. Sex has finally made it's way into the sales racks of Middle America. Now, I typically walk a fine line between my conservative, Southern up-bringing and liberal New York surroundings - but this has left me at a loss for words (almost).

The ad depicts two teenagers, speed dressing. They've gotten it down to 18 seconds (oh they're good). They call back to the unknowing parental unit with her ass stuck in the lazy boy. "We'll just be in the basement - watching TV". Wink, wink.

Because for J.C. Penney, "Every Day Matters" and "Today's the day to get away with it".



Really, people? What are we getting away with here? Hoping that teens will jump in their parent's Fords and head over to their favorite sex-charged department store to snag a wardrobe with Velcro and snaps? Better yet, the whole family could take a trip to the mall and each member could disperse to their appropriately sexified store sections.

I'm not denying that sex sells clothes (or anything for that matter). Abercrombie discovered this eons ago. (see figure 1) But honestly, I'd rather see old people in a sexified denture ad, than the depiction of awkward, pre-teen, sexual encounters.